West Midlands Railway launched Sept 2017. Noodle began working on the account during mobilisation and were awarded lead agency on strategy and creative in early 2018. 

The launch campaign invloved the production of a 2for1 Birmingham attractions train wrap and three 30” Radio ads featuring local celebrity Adrian Chiles #thisisourwmr

To generate incremental revenues from discretionary travel into and out of Birmingham, Noodle gave WMR a motivational, fun and affordable, destination led campaign that spoke easily to residents of all ages, encouraging them to explore their region.